Welcome to Your Favourite Financial Destination!

Ashish Panchal is the Whole Time Director - Chief Executive Officer of Bajaj Finserv Direct Limited (BFSD), which operates under 2 synergistic divisions –

B2C - BFSI marketplace (Bajaj Markets) digitally sources & distributes financial products (loans & credit cards), insurance (LI & GI) & investments (FD, MF, NPS etc.) pan-India via partnerships with 90 Banks & FIs, offering 35 of their products.

B2B - Bajaj Technology Services division works in the digital and enterprise application space offering end-to-end services to customers across the globe to accelerate their Digital Transformation journey – predominantly in BFSI domain.

Ashish is a seasoned professional with experience in manufacturing, FMCG, retail banking, lending and payments industry. Ashish has 25+ years of experience in strategic roles across various business verticals. He has been a part of the Bajaj Finserv group of companies for more than 12 years. Before assuming his role as the CEO of BFSD, he served as the President of Rural, Investment & Insurance Businesses and Corporate Strategy at Bajaj Finance Limited.

Over the years, Ashish has successfully managed start-up businesses and high growth, high scale businesses, that have withstood various economic cycles, to lead them to grow in scale and profitability. He leverages his strong people management skills to drive innovative, customer-centric solutions to business problems.

Prior to joining Bajaj Finance Limited, Ashish held leadership positions at Citibank and Barclays.

Ashish is an alumnus of the Harvard Business School (AMP 200, 2021). He had completed his master's degree in management studies from the Jamnalal Bajaj Institute of Management Studies in 1999 and his Mechanical engineering from Walchand Institute of Technology in 1996.

Narayan is the President of the Digital Technology Services at Bajaj Finserv Direct Limited. In his current role, he is responsible to build a long term profitable digital technology business services unit for Bajaj Finserv Direct Ltd.   

Narayan specializes in business growth, digital transformation solutions, cross-border team leadership, and forming long-lasting relationships with customers and partners. He has provided innovative and financially sound solutions to worldwide business challenges and prides himself on his ability to build diverse, high-performing teams that are committed to customer success.   

He has over three decades of experience working with leading industrial players in strategic, operational, and P&L roles. Having lived in multiple countries across various continents, Narayan has a thorough understanding of the cultural nuances of each of these markets.   

Previously, Narayan has held prestigious positions at Cognizant–Vice President & Country Manager (ANZ), Head of Sales (APAC), Country Manager (India and Middle East)–among others. Narayan has completed his MBA & received his Bachelor of Science degree from the University of Mumbai.   

Shashidhar is the Chief Operating Officer of Bajaj Finserv Direct Limited and a part of the leadership team that transformed the company into a leading financial services marketplace. With his expertise, the business is now expanding to offer technology services for clients in India and abroad to accelerate their digital transformation journey.  

Shashidhar has played a major role in developing the business model and creating an underlying cloud first technology platform to deliver a differentiated customer experience. Most recently, he scaled the technology services team to 300+ delivering to Bajaj Finserv Group companies’ digital transformation programs. He is passionate about bringing together customer experience, technology, and domain expertise to help clients realize their strategic ambitions. 

With over 20 years of consulting and industry experience, Shashidhar brings a wealth of knowledge to the table. He demonstrated exceptional leadership skills in his previous roles as Assistant Vice President of the Digital Consulting Business at Cognizant and Senior Principal at Infosys Consulting.  

 Shashidhar has experience in working with clients from various regions like the US, Middle East, SE Asia, and India, and has helped them overcome the challenges of digital transformation. He holds an MBA degree from Indian Institute of Management Calcutta (IIMC) and a bachelor’s degree in chemical engineering from IIT (BHU) Varanasi.    

Sourabh is the Executive Vice President and a founding member of Bajaj Finserv Direct Limited who has played a crucial role in building the businesses and digital properties from square one. As the head of the marketplace business (Lending, Cards, Insurance & Investments) & digital marketing, he oversees the development of its strategy, growth, and financial performance.

  

With a rich experience of over 20 years in financial services and consulting, he possesses a profound understanding of industry dynamics, customer requirements, and partner expectations, making him an industry expert. Sourabh has previously led multiple strategic initiatives, managed client relationships, and delivered projects for global BFSI clients during his 17-year tenure at Tata Consultancy Services.  

  

Before his current role, Sourabh was the Group Business Head of the lending marketplace for secured and unsecured lending products at BFDL. He tackled this responsibility with tact and skill, building a lending book worth ₹8000 Crores. Additionally, he managed the entire lending lifecycle, oversaw the development of an open architecture loans marketplace, and successfully partnered with 30+ lending partners.  

  

An alumnus of Devi Ahilya University (Indore University), Sourabh believes in creating a customer-centric, transparent, and seamless platform that offers affordable and high-quality financial solutions to everyone.

Ranjit is the Chief Technology Officer of Bajaj Finserv Direct Limited and has over 27 years of experience as a strategic leader in the Information Technology sector. His mission is to set the technology vision and digital transformation strategy of the company and align it with the company's business goals.  

He has extensive experience directing cross-functional teams to ensure effective execution of strategies to enable business growth. A pioneer of leadership & strategy, Ranjit has managed multiple portfolios in the BFSI industry across the globe. In the past, he has worked with Cognizant for more than 14 years in eminent roles after over a decade’s experience in TCS.  

Ranjit has exceptional proficiency in initiating programmes that optimise operations and promote forward-thinking. He is not only proficient in the fundamentals of technology, but also highly adept at applying them to real-world situations. This makes him an invaluable contributor to the success of the business.  

As an experienced team leader, he is primarily focused on acquiring and nurturing top-performing executives, cultivating teams that deliver unparalleled technology solutions and services to clients, and fostering an environment of excellence. Ranjit obtained his degree from K J Somaiya College of Engineering, Bombay University, in 1994.  

Sayan is the Head of Marketing at Bajaj Finserv Direct. As a part of the founding team that built this entity, he is responsible for expanding the digital presence and orchestrating a culture of digital excellence for driving the company's growth.

Passionate about all things digital, he looks at shaping online strategies to match consumer intent with financial solutions.  

He is responsible for building key digital capabilities and consumer facing platform/channels like the website, mobile app and social media to drive business outcomes.

Sayan has set up a high performing team to build data-driven insights and craft the digital consumer experience by leveraging UI/UX principles, content and brand narratives. He is responsible for building the digital business via SEO, App Marketing and Performance Marketing campaigns aided by Web Analytics, CRO and Marketing Automation practices. 

He is also responsible for using an Integrated Marketing approach to build the brand presence for the Digital Technology Services business and help drive C-level engagements in India and abroad.

In a career spanning over two decades, Sayan has driven growth marketing mandates with notable brands spanning across financial sector and media besides leading high impact stints with the premier network agencies in the digital marketing space. 

Sayan completed his Bachelor of Science in Physics from the University of Calcutta and received his Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta.

Shantanu is the Chief Human Resources Officer and an integral member of the Senior Management Team at Bajaj Finserv Direct. He leads a team of skilled HR professionals and fosters an environment of growth and success for all employees. Collaborating with top executives, he supports the company's strategic vision to move forward and achieve unprecedented success. 

Shantanu is a skilled HR leader with strong business acumen to navigate complex situations. He has the ability to take quick decisive actions in dynamic and high-pressure situations. 

Shantanu is a seasoned HR professional with over 20 years of global experience in the Information Technology and Services industry. Previously, he has held leadership stints at Syntel, Bristlecone, SMFG India Credit (formerly Fullerton India), and EXL. He has a successful track record of leading and managing teams, with exceptional planning and execution. 

Shantanu is an alumnus of the Institute of Management Development and Research (IMDR) and Symbiosis Institute of Business Management (SIBM), Pune and a certified Strenghthscope & MBTI administrator. 

Prateek is the Head of Credit and Operations at Bajaj Finserv Direct. and a part of the core management team. He oversees the functional responsibilities of Risk Management, Underwriting, Operations, Customer Service, and Collection & Analytics. He has proved invaluable in creating a best-in-class financial marketplace that offers a myriad of products across Loans, Payments, Insurance, and Investments. 

With a professional experience of more than 18 years in mortgage and unsecured loans, his exposure to different functions makes him an expert in his current role. Besides being highly skilled in various arenas of Credit, his proficiency also extends to Financial Analysis, Corporate Finance, and Management Information Systems, which he uses for operational success. 

Previously, Prateek has held senior positions in Bajaj Finance Limited, GE Money, and ICICI Home Finance. He is a recipient of the prestigious Nanoo Pamnani Award for Customer Obsession, a Bajaj Finserv Group Leadership Award, in 2023 and 2020. He has also received the Excelsior Club Award in 2013 and 2016, and the Champion Award in 2013. 

In terms of academia, Prateek studied as a CA from the Institute of Chartered Accountants of India (ICAI) and completed his Executive Program in Applied Finance from IIM Calcutta.  

Anshuman is the Head of Finance at Bajaj Finserv Direct. and a key member of its management team. He is one of the founding members of the Company and has played an important role in its evolution and growth.

He oversees Finance, Taxation, Planning, Board Management and Treasury functions for the Company with particular focus on process improvements to buffet the bottom line. 

He brings in about 2 decades of extensive and rich experience in finance from his exposure to the sectors of general insurance, construction, wealth management and financial distribution. He has held senior roles at Bajaj Financial Solutions Limited (Head of Finance), Bajaj Allianz Financial Distributors Limited (Head of Operations), and Bajaj Finserv Limited (National Manager - Finance).

He is a Chartered Accountant and a Bachelor of Commerce by qualification. 

Manish is the Head of the Legal Department at Bajaj Finserv Direct. and responsible for all legal functionalities of the company. He is also the Chairperson and Member of Internal Committees. A highly skilled legal professional, he has expansive experience in key areas like Legal Tech, Risk, Audit, Litigation, Security Creation, Resolution, Recovery, Investigations, Regulatory and Statutory Compliance, etc.

 

He has exceptional proficiency in legal risk management and is skilled at solving complex problems. Besides his ability to remain composed and level-headed even in high-pressure situations, he also possesses a deep understanding and sharp expertise in the industry.

  

Manish sports a career spanning for over 16 years in a plethora of industries such as E-commerce, Fintech, Trade Finance, Retail and Corporate Banking, Project Finance and Technology Services. Before joining the company, he was the Chief Legal Manager at ICICI Bank, Legal Head of Commercial Banking at Bandhan Bank, and the Legal Director at Ninjacart.

 

His comprehensive understanding of the business, combined with his technical expertise, makes him an expert in his field. Manish received his Bachelor of Laws (LLB) degree from Balasore Law College and went on to complete did a his Master's in Business Law from the National Law School of India University, Bengaluru. He has also completed Master’s in Business Administration from ICFAI University.

Sujith Sukumaran is a Whole Time Director of Bajaj Finserv Direct Limited (Bajaj Markets). He is also the Principal Officer and Designated Director for the Investment Advisory Division.  He has 16 years of experience across Business, Compliance, Risk, Audit and Change Management functions in the BFSI Sector. He started his career with National Stock Exchange of India (NSE) in the Inspection and Compliance team and was involved in the setup of Dotex-KRA during his stint in NSE. Sujith is a qualified Chartered Accountant and a bachelor's in commerce from Mumbai University. He is a member of the Institute of Directors and holds certifications in Securities Law and Investment Advisory from NISM and has a Green Belt Certification in Six Sigma.