Hero MotoCorp to Focus on Scooters

Two-wheelers sales in India has witnessed significant growth in recent years. The increasing traffic in metro cities and lack of parking space are some of the major factors that have contributed to the growth of the two-wheeler market in India. As per the data released by the Society of Indian Automobile Manufacturers (SIAM), the two-wheeler domestic market witnessed a growth of 4.86 percent as 21,181,390 units were dispatched in the previous financial year. The leading two-wheeler manufacturer in India, Hero MotorCorp retained its pole position by selling 7,382,718 units in the preceding year and held the largest market share in India’s two-wheeler segment at 35.9%. However, talking specifically about the scooters segment, Hero MotorCorp lags behind its former partner Honda Honda Motorcycle & Scooter India (HMSI).

Scooter market in India

According to a recent report by The Economic Times, Honda Motorcycle & Scooter India (HMSI) has 55% of the market share in the country’s scooters segment, which is led by Honda’s best-selling scooter Activa. On the other hand, Hero MotoCorp’s presence in the category is limited at about 11%, having sold 719,087 units in the preceding financial year. In the two-wheeler market, scooters play a crucial role as they account for one-third of the total two-wheeler sales in India.

Hero MotorCorp’s focus on scooters

Hero MotorCorp is believed to set its focus on the scooter segment and increase its market share in the scooter category. Moreover, with the launch of Maestro Edge 125 cc and Pleasure 110 cc scooters, the scooter segment for Hero MotorCorp is expected to grow in the near future. Additionally, with electric vehicles gaining more and more popularity with time, Hero MotorCorp has tremendous opportunity to expand its presence in the scooter segment. Apart from focusing on scooters, Hero MotorCorp is also believed to increase its share in the premium bike share.

Scooty Insurance

If you are planning to purchase a scooty for yourself, you will have a wide range of options to choose from. Right from Honda Activa, Hero Maestro Edge, Hero Pleasure to TVS Jupiter and Suzuki Access, you can compare features of various scooters and choose the one that best suits your needs. After purchasing a scooty, make sure you purchase an insurance for it. A hero insurance policy will safeguard you against all the financial liabilities that may arise in case of theft, loss or accidental damage to your hero bike. With leading bike insurance providers, you can purchase a comprehensive insurance policy online in a hassle-free way. It is essential that you make a note of all the inclusions and exclusions of your bike insurance policy before making the final purchase.

Bajaj Allianz bike insurance policy available on Bajaj Markets comes with extensive coverage and affordable premium rate. Moreover, you can also opt for add-ons such as zero depreciation bike insurance cover. A zero depreciation bike insurance cover add-on will help you get peace of mind while you ride your bike with pride.

Easy online application, hassle-free claim settlement process and reliable customer service are some of the added advantages of availing Bajaj Allianz Bike Insurance.

“Bajaj Markets, a subsidiary of Bajaj Finserv, is a one-stop digital marketplace that has been created for consumers on the go. It offers 500+ financial and lifestyle products, all at one place. At Bajaj Markets, we understand that every individual is different. And that’s why we have invested in creating a proposition – Offers You Value. A value proposition that ensures you get offers which are tailor made for you. We also offer an amazing product range and unique set of online offers across Loans, Insurance, Investment, Payments and an exclusive EMI store. Be it in helping you achieve your financial life goals or offering you the latest gadgets, we strive to offer what you are looking for. From simple and fast loan application processes to seamless and hassle-free claim-settlements, from no cost EMIs to 4 hours product delivery, we works towards fulfilling all your personal and financial needs . What’s more! Now enjoy the same benefits in just one click with our Bajaj Markets  App.”