Lending Insight

Buying Gold on Dhanteras 2025

authour img
Aakash Jain

Table of Content

Purchase gold on Dhanteras to celebrate this auspicious day while adding to your investment portfolio!

Dhanteras comes from two words: 'Dhan' signifies wealth and 'Teras' represents thirteen. According to the Hindu calendar, the festival takes place on the 13th day of Krishna Paksha. On this day, Indians worship Lord Kuber and Goddess Lakshmi as per tradition.

No wonder then that the day is thought of as auspicious to purchase precious metals. Indian families often buy gold and other precious metals like silver on Dhanteras to welcome fortune, health, and wealth. Several jewellers offer special discounts on purchasing gold coins and jewellery on this occasion. 

Auspicious Time to Buy Gold on Dhanteras

Since the festival symbolises fortune and wealth, buying gold on Dhanteras can be a wise investment. This year, Dhanteras falls on October 23, 2025. 

In Hindu tradition, selecting the right ‘muhurat’ is more than just timing. It is a way to honour ancestral wisdom and add significance to important moments. The timings for this day obey the Hindu lunar calendar and mythological calculations. 

They are classified into three different sessions. The best time to buy gold on Dhanteras is:

Window

Timings

Pradosh Kaal

05:54 PM to 08:22 PM

Vrishabha Kaal

06:55 PM to 08:57 PM

Trayodashi Tithi

10:31 AM on October 17, 2025, to 01:15 PM on October 23, 2025

Reasons to Buy Gold on Dhanteras

Among all precious metals, gold has carried a unique sentimental value for Indians over the centuries. Here are a few reasons why you can consider buying gold on Dhanteras:

  • Safe Investment

Gold is a trusted and reliable investment. Its value has usually increased over time, making it ideal for building wealth.

  • Smart Financial Decision

Many jewellers and sellers offer discounts and schemes on gold on Dhanteras. You can use these offers to get better deals and maximise your investment.

  • Symbol of Wealth

Gold has long symbolised wealth and prosperity. Its beauty and rarity have made it valuable for centuries. Buying gold on Dhanteras helps you attract prosperity and secure your financial future.

  • Gold and Goddess Lakshmi

Goddess Lakshmi is the embodiment of wealth or abundance, who showers blessings, which are often depicted as gold. As per Hindu mythology, she emerged from the ocean of milk with a pot of gold. Purchasing gold on Dhanteras is a way to invite good fortune into your home. 

  • Protection from Bad Omens

In Hindu belief, gold wards off evil spirits and negative energies. Purchasing gold on Dhanteras is often seen as enhancing protection and reducing bad luck. 

Frequently Asked Questions

Gold Loan
What other items are good to buy during Dhanteras?

While gold is a popular option on Dhanteras, you can also purchase other items on this auspicious day. Here are some of these items:

  • Utensils

  • Electronics

  • Silver

You can perform Dhanteras puja at any time. However, it is better to do so during the auspicious time or ‘muhurat’ on Dhanteras.

There are many reasons why buying gold on Dhanteras has become a tradition. Here are some of these reasons:

  • Cultural tradition

  • Symbol of wealth

  • Blessings of Goddess Lakshmi

  • Auspicious timing and discounted pricing 

  • Long-term investment

  • Protection from negativity

Goddess Lakshmi embodies wealth and opulence. Buying gold on Dhanteras invites her blessings into your home, bringing good fortune.

View More
Author Image
Hi! I’m Aakash Jain
Blogger

Aakash is a seasoned marketing and finance professional with over five years of experience. With a unique blend of financial expertise and creative flair, he excels in crafting succinct, user-friendly content that empowers readers to make well-informed choices. Specialising in articles, blogs, and website pages for loan products, Aakash is dedicated to simplifying complex concepts and delivering valuable insights that resonate with diverse audiences.

Most Viewed

6 Min Read | Posted on 18 Apr

3 Min Read | Posted on 18 Apr



Academy by Bajaj Markets

alt 10534

All Things Tax

Navigate the tax maze with ease! Uncover Income Tax 101, demystify jargon with Terms for Beginners, and choose between Old or New Regimes.

Seasons 6
Episodes 25
Durations 1.3 hrs
alt 7010

All Things Credit

Unlock the world of credit! From picking the perfect card to savvy loan management, navigate wisely.

Seasons 12
Episodes 55
Durations 2.9 hrs
alt 1797

Money Management and Financial Planning

Money Management and Financial Planning covers personal finance basics, setting goals, budgeting...

Seasons 5
Episodes 18
Durations 1.1 hrs
alt 2624

The Universe of Investments

Explore the investment cosmos! From beginner's guides to sharp-witted strategies, explore India's treasure trove of options.

Seasons 5
Episodes 20
Durations 1.3 hrs
alt 174

Insurance Handbook

Discover essential insights on various types of insurance in India.

Seasons 2
Episodes 6
Durations 0.5 hrs
alt 892

Tech in Finance

Welcome to Tech in Finance, where we explore the exciting intersection of technology and finance...

Seasons 1
Episodes 5
Durations 0.3 hrs
Home
Home
ONDC_BD_StealDeals
Steal Deals
Credit Score
Credit Score
Accounts
Accounts
Explore
Explore

Our Products