Buying Gold on Diwali in 2025

Known as the Festival of Lights, Diwali celebrates the victory of light over darkness and good over evil. It marks Lord Rama's return to Ayodhya after defeating Ravana. It is a cornerstone of Indian culture that brings people together.

The Diwali season is an auspicious time to buy gold. The festival is also linked closely to Goddess Lakshmi, who is believed to have emerged from the ocean of milk with a pot of gold. Buying gold during Diwali represents inviting fortune and abundance into your life.

Diwali is an excellent time to invest in gold due to its spiritual and financial significance. Here are some of the reasons why this purchase is of note on Diwali:

• Attracts Prosperity

Buying gold during Diwali is believed to attract prosperity. It is associated with Goddess Lakshmi, who is the symbol of wealth.

• Special Deals

Many jewellers offer special deals and discounts when you buy gold on Diwali. Purchasing gold is a smart financial choice during this season. 

• Stable Asset

Gold has consistently proven to be a stable asset. Its cost often appreciates in the long run, providing both safety and potential growth.

• Cherished Tradition

Gifting gold during Diwali is a cherished tradition. It symbolises love, respect, and wishes for a prosperous future.

• Market Demand

Increased demand for gold during Diwali often leads to a rise in value. That makes it an ideal time for a long-term investment.

Buying gold during Diwali is a wise investment. Families buy gold to honour the Goddess Laxmi, hoping to invite prosperity and happiness into their lives. Among the auspicious days in the Diwali season, Dhanteras is one of the best for purchasing gold.

In Hindu tradition, choosing the correct ‘muhurat’ is beyond mere timing. It honours ancestral wisdom and adds significance to important moments. The timings follow the Hindu lunar calendar and mythological calculations.

The best times to buy gold during Dhanteras are:

In addition to Dhanteras, Diwali Amavasya is also an excellent day for buying gold during the Diwali season.

With the right knowledge, you can make a wise and valuable purchase. Here’s what you need to know during your Diwali gold purchase:

• Gold Rate

The rate of gold can fluctuate due to many factors. These include demand and supply, government policies, inflation, and exchange rates. If you plan to purchase gold on Diwali, keeping track of the gold prices can help you get this precious metal at the best rates.

• Purity Standards

Checking gold’s purity is also important since gold valuables are available in different carats. The 24-carat gold is purer than 22-carat gold. However, most gold items are made using the 22-carat specification. To ensure the purity of your asset, check the BIS or hallmark engraving.

• Making Charges

Jewellers and artisans use their skills to turn the gold into jewellery. Jewellers apply a making charge to compensate for this labour, increasing its cost. To get the gold at a lower cost, look for a jeweller that charges a lower making charge.

• Taxation Rules

You need to pay GST on gold jewellery as well as gold bars since they are considered ‘Goods’ under the GST rules and regulations. The current GST rate for gold is 3%. You need to pay this tax in addition to the cost of the item. Therefore, checking the current rules can help you plan your purchase better.

• Reputation of the Jeweller

It is important that you choose a trustworthy and reputable jeweller to purchase the gold items on Diwali. This ensures you do not get bars or coins that contain other metals mixed in with gold that reduce the value. 

Remember to get the gold certificate and invoice, and enquire about the return policy, too.

A gold loan lets you make the most of the gold you purchase during Diwali. After buying your gold, you can use it to secure a loan. That gives you quick access to cash without having to sell your gold.

You can find many lenders offering attractive interest rates on gold loans. You can borrow against its current market value by pledging your gold as collateral. This way, you can keep your gold while accessing funds for business, education, or personal expenses.

Most lenders provide flexible repayment terms. You can choose a repayment schedule that fits your needs. Qualifying for these loans is also easier than unsecured loans. 

The market dynamics during pre-Diwali and post-Diwali periods can impact gold prices and loan offerings. Here’s a comparison to help you make informed decisions: